![]() ![]() new mothers or car enthusiasts) or some other defined group of people. college students or retirees), a lifestyle demographic (i.e. ![]() Who is this product for? The target audience can be gender (i.e.This method is often used by journalists to provide facts in their stories and it is the first step in crafting a product description. Think about the who, what, when, where, why and how before writing. Here’s a product description template to follow: 1. There’s no doubt product descriptions can help take your business to the next level, but what should they say? How long should they be? Which format is best? How do you make the products rank high for Search Engine Optimization (SEO)? There are multiple styles and ways to make product descriptions work for your ecommerce store, but there’s much more to them than simple copywriting. They can be scannable selling points or have strong readability. They can be located right next to or underneath product titles and product images. These product details can be one sentence, a short paragraph or bulleted. In other words, it provides all the information and details of your product on your ecommerce site. A product description is a form of marketing copy used to describe and explain the benefits of your product. ![]()
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